How to fight fear: I Want to Start a Business but I'm a Coward.

Here's the part that matters for you. I only know the fear was wrong because I can check it. There was a prediction, "nobody will read this," and there is a result. Most of your fears never get that treatment. You feel them, you carry them, and then they quietly fade, and nobody ever goes back to see whether they came true. When did you last check one? Probably never.

From chapter 4: Nobody checked your fear's record

There's also a limit you should see here, in the middle of the chapter, not in a footnote. The 91.4 per cent comes from one small study of 29 American university students, most of them young women, whose anxiety was diagnosed by questionnaire rather than by a clinical interview, and whose worries were checked over thirty days. Those worries were mostly everyday ones, not business ones. The app study with 117 people points the same way, but neither study was about founders, and neither followed a fear through the years a business takes. Your own archive is the only study that has ever been run on you. Isn't it time somebody ran it?

From chapter 4: Nobody checked your fear's record

That is how the book looks at “how to fight fear”: one idea at a time, with a step you can take right away. Of course, this is only one idea from the book. So, if this passage speaks to you, the full chapter goes further, and it ends with an exercise you can do the same evening.

In short, the book has 11 chapters, and each one ends with a practical exercise. Therefore, you can read it in order, or you can go straight to the part about “how to fight fear”.

1. The safer road
2. Afraid people see different odds
3. Unknown is not unlikely
4. Nobody checked your fear's record
5. The worst case is written in a law you have never read
6. What happened to the people it happened to
7. When the coward is right
8. Do not calm down
9. The price of the safe choice
10. Courage does not delete the fear
11. Beginning while afraid

Finally, you can get I Want to Start a Business but I'm a Coward: Nobody Ever Checked Whether the Word Was True in the stores below. Because every title of this book shares the same text, you can simply pick the one you like best. Also, the book is available in 19 languages.

In addition, each title below highlights a different idea from the same book.

• I Want to Start a Business but I'm a Coward: Why 47 Per Cent Never Walk Through the Door
• I Want to Start a Business but I'm a Coward: Not Starting Is a Choice Too, and This Is What It Costs
• I'm a Coward: I Want to Start a Business, and Eleven Fears Say Don't
• I Want to Start a Business but I'm a Coward: What If Not Starting Is the Risky One?
• I Want to Start a Business but I'm a Coward: A Fear by Fear Audit for Anyone Who Wants to Start Something
• I'm a Coward: Eleven Fears About Starting a Business, and the Evidence Behind Each One
• I Want to Start a Business but I'm a Coward: Eleven Fears, Tested With a Pen, Paper and Your Phone
• I Want to Start a Business but I'm a Coward: An Evidence Based Look at the Fear of Starting a Business
• I'm a Coward: The Fear of Starting a Business, Checked One Study at a Time
• I Want to Start a Business but I'm a Coward: Thomas Aquinas, 1,500 Road Deaths and the Fear of Failure

See all 45 titles. Go to the book page.