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Overcoming self doubt: Cover of I'm a Coward: I Want to Start a Business, and Eleven Fears Say Don't by Diego Segura
I Want to Start a Business but I'm a Coward.

Overcoming self doubt: I'm a Coward.

I Want to Start a Business, and Eleven Fears Say Don't.

Are you looking for help with “overcoming self doubt”? Then this page is a good place to start. I'm a Coward: I Want to Start a Business, and Eleven Fears Say Don't is one of the titles of I Want to Start a Business but I'm a Coward, a book by Diego Segura. First, read a short passage from it. After that, try the exercise below, and finally choose where to read or listen.

Overcoming self doubt: a passage from the book.

What if they don't want to talk about it? Say "No problem at all, thank you for considering it," and leave it there. For some people a closure is still raw years later. Respect that, and ask someone else.

From chapter 6: What happened to the people it happened to

That ending is extraordinary, and you should not expect it. I did not put her story here for the money, and I would be uneasy if you took the money as the lesson. The reason is what she said about the beginning. "When I started SmartSweets in my basement kitchen, I thought surely those thoughts of self-doubt and insecurity would go away," she told CBC Life in April 2026. They did not. "Every single day it was something I had to pull myself out of," she said. She began small, she began doubting herself, and the doubt came with her.

From chapter 11: Beginning while afraid

That is how the book looks at “overcoming self doubt”: one idea at a time, with a step you can take right away. Of course, this is only one idea from the book. So, if this passage speaks to you, the full chapter goes further, and it ends with an exercise you can do the same evening.

Check your fear in one minute.

Pick the fear that stops you, then answer three quick questions. The result tells you whether this fear is giving you facts or just noise.

The fear that stops me
50%
If it happened, could you recover within two years?
Could you test it this month without spending much?

Nothing you type leaves this page.

What else is inside I Want to Start a Business but I'm a Coward.

In short, the book has 11 chapters, and each one ends with a practical exercise. Therefore, you can read it in order, or you can go straight to the part about “overcoming self doubt”.

  1. The safer road
  2. Afraid people see different odds
  3. Unknown is not unlikely
  4. Nobody checked your fear's record
  5. The worst case is written in a law you have never read
  6. What happened to the people it happened to
  7. When the coward is right
  8. Do not calm down
  9. The price of the safe choice
  10. Courage does not delete the fear
  11. Beginning while afraid

Overcoming self doubt: where to read it.

Finally, you can get I'm a Coward: I Want to Start a Business, and Eleven Fears Say Don't in the stores below. Because every title of this book shares the same text, you can simply pick the one you like best. Also, the book is available in 19 languages.