I Want to Start a Business but I'm a Coward.
Find Out Which Fears Are Telling the Truth.
I Want to Start a Business but I'm a Coward is part of Diego Segura's I Want to Start a Business series, so it checks one reason for not starting against the evidence.
You have called yourself a coward, probably late at night, and nobody has ever checked whether it is true.
In 2024 the Global Entrepreneurship Monitor found that among people looking straight at a good opportunity, 47 per cent would not start a business, for fear it might fail. Thomas Aquinas argued that fear is a fault only when it drives you from something reason says you should face.
Eleven chapters, each ending in one evening's work: the estimated 1,500 Americans who died on the road after September 2001 avoiding the sky, the law in your own country that says what really happens when a business cannot pay, and the experiment in which the founders trained hardest to test their ideas were the likeliest to shut them down. You will not lose the fear. You will know which parts of it are telling the truth.
Available in 19 languages. Choose yours below.
Every edition of I Want to Start a Business but I'm a Coward
19 languages. Each link opens the store listing for that exact edition.
| Cover. | Language. | Title. | Where to get it. |
|---|---|---|---|
 | English (English). | I Want to Start a Business but I'm a Coward: Find Out Which Fears Are Telling the Truth. | |
 | Español (Spanish). | Quiero emprender, pero soy un cobarde: Descubre cuáles de tus miedos dicen la verdad. | |
 | Português (Portuguese). | Quero empreender, mas sou covarde: Descubra quais dos seus medos dizem a verdade. | |
 | Italiano (Italian). | Voglio avviare un'attività, ma sono un vigliacco: Scopri quali delle tue paure dicono la verità. | |
 | Français (French). | Je veux entreprendre, mais je suis un lâche: Découvre lesquelles de tes peurs disent la vérité. | |
 | Deutsch (German). | Ich will gründen, aber ich bin ein Feigling: Finde heraus, welche deiner Ängste die Wahrheit sagen. | |
 | हिन्दी (Hindi). | मैं उद्यम शुरू करना चाहता हूँ, लेकिन मैं डरपोक हूँ: पता करो कि तुम्हारे कौन से डर सच कह रहे हैं. | |
 | Nederlands (Dutch). | Ik wil ondernemen, maar ik ben een lafaard: Ontdek welke van je angsten de waarheid vertellen. | |
 | Svenska (Swedish). | Jag vill starta företag, men jag är feg: Ta reda på vilka av dina rädslor som talar sanning. | |
 | Norsk (Norwegian). | Jeg vil starte bedrift, men jeg er feig: Finn ut hvilken frykt som snakker sant. | |
 | Bahasa Indonesia (Indonesian). | Aku Ingin Berwirausaha, Tapi Aku Pengecut: Cari Tahu Ketakutan Mana yang Berkata Jujur. | |
 | Polski (Polish). | Chcę założyć firmę, ale jestem tchórzem: Dowiedz się, które z twoich lęków mówią prawdę. | |
 | Türkçe (Turkish). | Girişimci olmak istiyorum ama korkağım: Korkularından hangisinin doğru söylediğini öğren. | |
 | Русский (Russian). | Я хочу открыть своё дело, но я трус: Узнай, какие из твоих страхов говорят правду. | |
 | العربية (Arabic). | أريد أن أبدأ مشروعًا لكنني جبان: اكتشف أيّ مخاوفك تقول الحقيقة. | |
 | 한국어 (Korean). | 창업하고 싶지만 나는 겁쟁이다: 어떤 두려움이 진실을 말하는지 알아내라. | |
 | বাংলা (Bengali). | আমি উদ্যোগ শুরু করতে চাই, কিন্তু আমি ভীতু: খুঁজে বের করো তোমার কোন ভয়গুলো সত্যি বলছে. | |
 | 中文 (Chinese). | 我想創業，卻是個膽小鬼: 找出哪些恐懼說的是實話. | |
 | 日本語 (Japanese). | 起業したいけど、臆病者だ: どの不安が本当のことを言っているのかを見きわめる. |
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