Diego Segura Biography
The short Diego Segura biography reads: author, serial entrepreneur and lifelong learner. That is the order these days, although it happened the other way round.
Diego Segura is an industrial engineer who has spent his career working out how systems fail and how to fix them. He holds an MBA and a master's in Digital Technology from Boston University, and has worked with Stanford, Harvard, MIT and Boston University.
His first book, Everything in Excess Is Good, became an international bestseller. Since then, however, he has written You Are Not a Failure and the I Want to Start a Business series, one book for every reason people give for not starting. More than a million people in over ninety countries have read them, in up to nineteen languages.
He writes by reading everything published on a subject, and then he reports what it actually says, because the parts nobody wants to hear are usually the useful ones.
Diego Segura biography: education & work
- Founder & CEO, Agnostic AI and Demo ConvertsSan Francisco, California · Boston, Massachusetts · Tallinn, Estonia
- MBA & MS in Digital TechnologyBoston University
- Artificial Intelligence & Neural Networks courseworkMassachusetts Institute of Technology (MIT)
- Bachelor's in Industrial Engineering & Business Innovation; Master's in Project Management & EngineeringGuadalajara, Jalisco, Mexico

Off the page
The Diego Segura biography also has a life outside books, so here are his passions, and the films and songs he never gets tired of.
Abstract art
I try to visit a museum every Sunday. Abstract art is my favourite, which is also why this site is an homage to Mondrian, and Banksy is one of my favourite artists too.
Travel
More than 40 countries so far, because I am always looking for a different way to see the same life.
Reading
Psychology, technology, marketing, astrophysics and the brain, but also a deep weakness for quantum physics and quantum computing.
Meditation
Two hours a day, since that is where the clarity comes from.
Walking
Between 10,000 and 30,000 steps a day, so most of my ideas arrive on foot.
Watches
I always wear a Casio F-91W in my favourite colour, Pantone 13-1520 Rose Quartz, and sometimes two watches, one on each wrist. Watches also led me to start Relojes Guadalajara, a watch-trading community.
Music
I love dancing at parties, but alone I mostly listen to music without lyrics: classical, electronic, deep house.
Skydiving
I love adrenaline, so I have jumped many times in different parts of the world. The video at the top of the home page is me, falling over the Palm in Dubai.
Films and a series I rewatch
I don't usually watch films or series, but these four I can watch over and over again.
Songs on repeat
The three songs I listen to the most, and the ones I put on whenever I feel sad or low.
Diego Segura biography in photos
























Contact Diego Segura
Talks, interviews and translations are all welcome, but so is a short note about what one of the books did for you.
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