Diego Segura Biography

The short Diego Segura biography reads: author, serial entrepreneur and lifelong learner. That is the order these days, although it happened the other way round.

Diego Segura is an industrial engineer who has spent his career working out how systems fail and how to fix them. He holds an MBA and a master's in Digital Technology from Boston University, and has worked with Stanford, Harvard, MIT and Boston University.

His first book, Everything in Excess Is Good, became an international bestseller. Since then, however, he has written You Are Not a Failure and the I Want to Start a Business series, one book for every reason people give for not starting. More than a million people in over ninety countries have read them, in up to nineteen languages.

He writes by reading everything published on a subject, and then he reports what it actually says, because the parts nobody wants to hear are usually the useful ones.

Diego Segura biography: education & work

  • Founder & CEO, Agnostic AI and Demo ConvertsSan Francisco, California · Boston, Massachusetts · Tallinn, Estonia
  • MBA & MS in Digital TechnologyBoston University
  • Artificial Intelligence & Neural Networks courseworkMassachusetts Institute of Technology (MIT)
  • Bachelor's in Industrial Engineering & Business Innovation; Master's in Project Management & EngineeringGuadalajara, Jalisco, Mexico
Diego Segura biography photo: in Cambridge, Massachusetts, surrounded by translations of Everything in Excess Is Good

Off the page

The Diego Segura biography also has a life outside books, so here are his passions and favourites.

Abstract art

I try to visit a museum every Sunday. Abstract art is my favourite, which is also why this site is an homage to Mondrian.

Travel

More than 35 countries so far, because I am always looking for a different way to see the same life.

Reading

Psychology, technology, marketing, astrophysics and the brain, but also a deep weakness for quantum physics and quantum computing.

Meditation

Two hours a day, since that is where the clarity comes from.

Walking

Between 10,000 and 30,000 steps a day, so most of my ideas arrive on foot.

Watches

Watches are also the passion that led me to start Relojes Guadalajara, a watch-trading community.

Music

I love dancing at parties, but alone I listen to music without lyrics: classical, electronic, deep house.

Skydiving

The video at the top of the home page is me, falling over the Palm in Dubai.

Diego Segura biography in photos

Diego Segura. At the Techstars New York finals.
At the Techstars New York finals.
Diego Segura. At the Harvard Kennedy School, discussing education in Mexico.
At the Harvard Kennedy School, discussing education in Mexico.
Diego Segura. Presenting at MIT's The Engine.
Presenting at MIT's The Engine.
Diego Segura. Holding the winner's cheque at The Chance.
Holding the winner's cheque at The Chance.
Diego Segura. At the Golden Gate Bridge, San Francisco.
At the Golden Gate Bridge, San Francisco.
Diego Segura. In Cambridge, Massachusetts, surrounded by translations of Everything in Excess Is Good.
In Cambridge, Massachusetts, surrounded by translations of Everything in Excess Is Good.
Diego Segura. Speaking at CETI in Guadalajara.
Speaking at CETI in Guadalajara.
Diego Segura. On the cover of Entorno Empresarial, Premio Emprendedor 2019.
On the cover of Entorno Empresarial, Premio Emprendedor 2019.
Diego Segura. With Rana el Kaliouby at the Harvard Innovation Labs.
With Rana el Kaliouby at the Harvard Innovation Labs.
Diego Segura. Pitching at Boston University's BUild Lab.
Pitching at Boston University's BUild Lab.
Diego Segura. Everything in Excess Is Good, stacked in its translations.
Everything in Excess Is Good, stacked in its translations.
Diego Segura. Visiting MIT's Stata Center.
Visiting MIT's Stata Center.
Diego Segura. At Talent Land with Marcus Dantus.
At Talent Land with Marcus Dantus.
Diego Segura. Talking entrepreneurship with high-school students in Mexico.
Talking entrepreneurship with high-school students in Mexico.
Diego Segura. At Ernesto Zedillo's conference at Harvard.
At Ernesto Zedillo's conference at Harvard.
Diego Segura. Sharing his story on stage at The Chance.
Sharing his story on stage at The Chance.
Diego Segura. Interviewed after a Coparmex conference in Mexico.
Interviewed after a Coparmex conference in Mexico.
Diego Segura. At Founder's Camp in Boston.
At Founder's Camp in Boston.
Diego Segura. Winning the Pizza Pitch at the BU Innovation Lab.
Winning the Pizza Pitch at the BU Innovation Lab.
Diego Segura. At Harvard Business School for the President's Innovation Challenge.
At Harvard Business School for the President's Innovation Challenge.
Diego Segura. Stanford Neurodiversity Project flyer: Harnessing Neurodiversity, October 21, 2024.
Stanford Neurodiversity Project flyer: Harnessing Neurodiversity, October 21, 2024.
Diego Segura. Outside an MIT auditorium during an innovation conference.
Outside an MIT auditorium during an innovation conference.
Diego Segura. Winning 3 prizes in the claw machine.
Winning 3 prizes in the claw machine.
Diego Segura. With his books on the train in Palo Alto.
With his books on the train in Palo Alto.

Contact Diego Segura

Talks, interviews and translations are all welcome, but so is a short note about what one of the books did for you.

Email[email protected] LinkedIn/in/dsure (opens in a new tab) WhatsApp+1 857 240 0087 (opens in a new tab)

Follow Diego Segura

Instagram@yosoydiegosegura (opens in a new tab) X@DiegoSeguraX (opens in a new tab) GitHubyosoydiegoseguraa (opens in a new tab) Medium@diegosegura_ (opens in a new tab) about.me/diego-segura (opens in a new tab) ORCID0009-0002-6360-8681 (opens in a new tab)