Start a Business but I'm a Coward summary: Key ideas.
This Start a Business but I'm a Coward summary begins with one idea: fear does not make you safer. Instead, it moves you away from the danger you can picture. As a result, you move toward a danger you cannot see, and nobody warns you about it.
What the Start a Business but I'm a Coward summary teaches about fear.
The book opens with Gerd Gigerenzer's estimate that 1,500 Americans died on the road after avoiding planes in 2001. However, the author treats the evidence honestly, showing where later studies disagreed. Still, the mechanism survives: a vivid danger makes people stop weighing how likely it is, and then they move.
How the book turns fear into a written comparison.
First, you write the failure you picture as one specific sentence. Then you write what you are doing instead, and you find one published number for that risk. Finally, you put both numbers on one line, because a blank is not a zero.
Start a Business but I'm a Coward summary by chapter.
- 01 The safer road.
- 02 Afraid people see different odds.
- 03 Unknown is not unlikely.
- 04 Nobody checked your fear's record.
- 05 The worst case is written in a law you have never read.
- 06 What happened to the people it happened to.
- 07 When the coward is right.
- 08 Do not calm down.
- 09 The price of the safe choice.
- 10 Courage does not delete the fear.
- 11 Beginning while afraid.
