How to conquer fear of failure: I Want to Start a Business but I'm a Coward.

He also treated the opposite mistake as a real vice. For Aquinas, too little fear was a failure too, and so was daring without thought. "It is praiseworthy to act quickly after taking counsel," he writes, "But to wish to act quickly before taking counsel is not praiseworthy but sinful; for this would be to act rashly."

From chapter 7: When the coward is right

So if the evidence you've gathered points to a smaller version of your idea, a business that pays you, gives you control over your hours and never becomes famous, you're not settling for less. In that American research, it is what most new small business owners said they wanted. Which way of beginning fits the life you actually want to live?

From chapter 11: Beginning while afraid

That is how the book looks at “how to conquer fear of failure”: one idea at a time, with a step you can take right away. Of course, this is only one idea from the book. So, if this passage speaks to you, the full chapter goes further, and it ends with an exercise you can do the same evening.

In short, the book has 11 chapters, and each one ends with a practical exercise. Therefore, you can read it in order, or you can go straight to the part about “how to conquer fear of failure”.

1. The safer road
2. Afraid people see different odds
3. Unknown is not unlikely
4. Nobody checked your fear's record
5. The worst case is written in a law you have never read
6. What happened to the people it happened to
7. When the coward is right
8. Do not calm down
9. The price of the safe choice
10. Courage does not delete the fear
11. Beginning while afraid

Finally, you can get I Want to Start a Business but I'm a Coward: An Evidence Based Look at the Fear of Starting a Business in the stores below. Because every title of this book shares the same text, you can simply pick the one you like best. Also, the book is available in 19 languages.

In addition, each title below highlights a different idea from the same book.

• I Want to Start a Business but I'm a Coward: Thomas Aquinas, 1,500 Road Deaths and the Fear of Failure
• I Want to Start a Business but I'm a Coward: The Book That Checks Your Fear Instead of Shouting at It
• I'm a Coward: I Want to Start a Business, and Eleven Fears Say Don't
• I Want to Start a Business but I'm a Coward: Eleven Fears, and What the Research Actually Says About Each One
• I Want to Start a Business: Find Out Which Fears Are Telling the Truth
• I'm a Coward: Eleven Fears About Starting a Business, and the Evidence Behind Each One
• I Want to Start a Business: I'm a Coward, and These Are the Eleven Fears Worth Checking
• I Want to Start a Business: The Coward's Evidence for Starting Anyway
• I'm a Coward: The Fear of Starting a Business, Checked One Study at a Time
• I Want to Start a Business: Why I Haven't Yet, and What the Evidence Says About That

See all 45 titles. Go to the book page.