How to remove fear of failure: I Want to Start a Business but I'm a Coward.

He was clear that fear can be a vice, but only a certain kind of fear. Fear becomes "inordinate and sinful," he argues, when it makes you run from something reason tells you to face. And then comes a sentence that could have been written for this chapter: "Reason dictates that we should shun the evils that we cannot withstand, and the endurance of which profits us nothing. Hence there is no sin in fearing them." I think Aquinas wrote that line for people exactly like you.

From chapter 7: When the coward is right

The ratio frightened you off completely. Then, before you decide anything, look carefully at what the closed businesses had in common. Sometimes the answer is something you could avoid. Sometimes it's the business itself. If it's the second, your fear may be doing exactly what Aquinas said good fear does.

From chapter 7: When the coward is right

That is how the book looks at “how to remove fear of failure”: one idea at a time, with a step you can take right away. Of course, this is only one idea from the book. So, if this passage speaks to you, the full chapter goes further, and it ends with an exercise you can do the same evening.

In short, the book has 11 chapters, and each one ends with a practical exercise. Therefore, you can read it in order, or you can go straight to the part about “how to remove fear of failure”.

1. The safer road
2. Afraid people see different odds
3. Unknown is not unlikely
4. Nobody checked your fear's record
5. The worst case is written in a law you have never read
6. What happened to the people it happened to
7. When the coward is right
8. Do not calm down
9. The price of the safe choice
10. Courage does not delete the fear
11. Beginning while afraid

Finally, you can get I Want to Start a Business but I'm a Coward: Thomas Aquinas, 1,500 Road Deaths and the Fear of Failure in the stores below. Because every title of this book shares the same text, you can simply pick the one you like best. Also, the book is available in 19 languages.

In addition, each title below highlights a different idea from the same book.

• I Want to Start a Business but I'm a Coward: The Book That Checks Your Fear Instead of Shouting at It
• I Want to Start a Business but I'm a Coward: Eleven Fears, and What the Research Actually Says About Each One
• I'm a Coward: I Want to Start a Business, and Eleven Fears Say Don't
• I Want to Start a Business: Find Out Which Fears Are Telling the Truth
• I Want to Start a Business: I'm a Coward, and These Are the Eleven Fears Worth Checking
• I'm a Coward: Eleven Fears About Starting a Business, and the Evidence Behind Each One
• I Want to Start a Business: The Coward's Evidence for Starting Anyway
• I Want to Start a Business: Why I Haven't Yet, and What the Evidence Says About That
• I'm a Coward: The Fear of Starting a Business, Checked One Study at a Time
• I Want to Start a Business: A Fear by Fear Check Before You Begin

See all 45 titles. Go to the book page.