How to conquer fear: I Want to Start a Business but I'm a Coward.
Are you looking for help with “how to conquer fear”? Then this page is a good place to start. I Want to Start a Business but I'm a Coward: Why 47 Per Cent Never Walk Through the Door is one of the titles of I Want to Start a Business but I'm a Coward, a book by Diego Segura. First, read a short passage from it. After that, try the exercise below, and finally choose where to read or listen.
How to conquer fear: a passage from the book.
In 2024, the Global Entrepreneurship Monitor surveyed more than 150,000 adults across 51 economies. About 60,000 of them said they could see good opportunities to start a business. And among those people, the ones looking straight at an opportunity, 47 per cent said they would not start a business, for fear it might fail.
From the introduction
A larger study has since pointed the same way. In 2026, Schwob and Newman reported a randomized trial in which 117 people with generalized anxiety disorder used a smartphone app to track their worries and what became of them. In that study, 89.14 per cent of the feared outcomes did not come true.
From chapter 4: Nobody checked your fear's record
That is how the book looks at “how to conquer fear”: one idea at a time, with a step you can take right away. Of course, this is only one idea from the book. So, if this passage speaks to you, the full chapter goes further, and it ends with an exercise you can do the same evening.
Check your fear in one minute.
What else is inside I Want to Start a Business but I'm a Coward.
In short, the book has 11 chapters, and each one ends with a practical exercise. Therefore, you can read it in order, or you can go straight to the part about “how to conquer fear”.
- The safer road
- Afraid people see different odds
- Unknown is not unlikely
- Nobody checked your fear's record
- The worst case is written in a law you have never read
- What happened to the people it happened to
- When the coward is right
- Do not calm down
- The price of the safe choice
- Courage does not delete the fear
- Beginning while afraid
How to conquer fear: where to read it.
Finally, you can get I Want to Start a Business but I'm a Coward: Why 47 Per Cent Never Walk Through the Door in the stores below. Because every title of this book shares the same text, you can simply pick the one you like best. Also, the book is available in 19 languages.
Other titles of this book.
In addition, each title below highlights a different idea from the same book.
- I Want to Start a Business but I'm a Coward: Not Starting Is a Choice Too, and This Is What It Costs
- I Want to Start a Business but I'm a Coward: What If Not Starting Is the Risky One?
- I'm a Coward: I Want to Start a Business, and Eleven Fears Say Don't
- I Want to Start a Business but I'm a Coward: A Fear by Fear Audit for Anyone Who Wants to Start Something
- I Want to Start a Business but I'm a Coward: Eleven Fears, Tested With a Pen, Paper and Your Phone
- I'm a Coward: Eleven Fears About Starting a Business, and the Evidence Behind Each One
- I Want to Start a Business but I'm a Coward: An Evidence Based Look at the Fear of Starting a Business
- I Want to Start a Business but I'm a Coward: Thomas Aquinas, 1,500 Road Deaths and the Fear of Failure
- I'm a Coward: The Fear of Starting a Business, Checked One Study at a Time
- I Want to Start a Business but I'm a Coward: The Book That Checks Your Fear Instead of Shouting at It