Personally, it has taken me many years to get to know myself better. It is complex and takes quite a long time to do this introspective exercise, but for now, I would like to help you take the first steps. Next, I will give you 40 questions with which you can approximate knowing who you are. It is important that you don’t think that there can be good or bad answers. It is best that you answer honestly, because it makes no sense to deceive yourself: making thoughts true means not deceiving yourself.

From Everything in Excess Is Good, chapter 2: Know Yourself

List every concrete thing you've done for this business idea. Not the thinking, and not the wanting. The acts. Bought the domain, drew the logo, opened the spreadsheet, priced the suppliers, registered the company, set up the bank account, wrote the plan, took the course, built the page, asked your accountant a question at a family lunch.

From I Want to Start a Business but I Never Actually Start, chapter 2: The three-month window

These passages come straight from the books. So, if one of them speaks to you, read the full chapter. It goes further, and it ends with a practical exercise.

In addition, these titles look at self help books for overthinking from different angles. Each one opens with a passage from the book. Then, pick the one closest to your situation.

• Find Out Which Fears Are Telling the Truth: I Want to Start a Business but I'm a Coward
• I Want to Start a Business but I'm a Coward: Find Out Which Fears Are Telling the Truth
• I Want to Start a Business but I'm a Coward: Find Out Which of Your Fears Are Telling the Truth
• I Want to Start a Business but I'm a Coward: Eleven Fears, Checked Against the Evidence
• I Want to Start a Business but I'm a Coward: Eleven Chapters, Eleven Fears, One Evening Each
• I'm a Coward: I Want to Start a Business, and Eleven Fears Say Don't
• But I'm a Coward: I Want to Start a Business. Find Out Which Fears Are Telling the Truth.
• When the Coward Is Right: I Want to Start a Business, and Eleven Fears to Check First

Write the smallest step that would move your business forward, then give it five minutes. The timer only removes the excuse; the starting is yours.

My smallest next step.

5:00

Start 5 minutes.

Nothing you type leaves this page.

Finally, Everything in Excess Is Good goes deeper into self help books for overthinking. Therefore, it is the natural next step. You can read it or listen to it in the stores below. It is also available in 9 languages.

Go to the book page. All topics.

• How to start a business.Diego Segura's books begin somewhere else: with a small test you can run this week, a first paying customer, and costs kept close to zero.
• Business ideas.Lists of business ideas are everywhere, but a list can't tell you which idea fits you.
• Online business ideas.Online business ideas look easy because the tools are cheap.
• Low risk business ideas.These passages show how to limit the downside, so that fear doesn't decide for you.