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Books to overcome fear: Cover of When the Coward Is Right: I Want to Start a Business, and Eleven Fears to Check First by Diego Segura
I Want to Start a Business but I'm a Coward.

Books to overcome fear: When the Coward Is Right.

I Want to Start a Business, and Eleven Fears to Check First.

Are you looking for help with “books to overcome fear”? Then this page is a good place to start. When the Coward Is Right: I Want to Start a Business, and Eleven Fears to Check First is one of the titles of I Want to Start a Business but I'm a Coward, a book by Diego Segura. First, read a short passage from it. After that, try the exercise below, and finally choose where to read or listen.

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Books to overcome fear: a passage from the book.

Second, check the official register if your country has one you can search. In the United Kingdom, Companies House shows companies that have been dissolved, while in Mexico INEGI's directory of businesses, the DENUE, shows active economic units on a map. In Spain, Colombia and many other countries, the company register or chamber of commerce lists registrations and closures.

From chapter 7: When the coward is right

More than a year later, I read that a team with far more money than I had tried a very similar model and shut down after hitting the same kind of wall. The fear had been right. I still sometimes wonder whether a different way of reaching customers could have got around the problem.

From chapter 7: When the coward is right

That is how the book looks at “books to overcome fear”: one idea at a time, with a step you can take right away. Of course, this is only one idea from the book. So, if this passage speaks to you, the full chapter goes further, and it ends with an exercise you can do the same evening.

Check your fear in one minute.

Pick the fear that stops you, then answer three quick questions. The result tells you whether this fear is giving you facts or just noise.

The fear that stops me
50%
If it happened, could you recover within two years?
Could you test it this month without spending much?

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What else is inside I Want to Start a Business but I'm a Coward.

In short, the book has 11 chapters, and each one ends with a practical exercise. Therefore, you can read it in order, or you can go straight to the part about “books to overcome fear”.

  1. The safer road
  2. Afraid people see different odds
  3. Unknown is not unlikely
  4. Nobody checked your fear's record
  5. The worst case is written in a law you have never read
  6. What happened to the people it happened to
  7. When the coward is right
  8. Do not calm down
  9. The price of the safe choice
  10. Courage does not delete the fear
  11. Beginning while afraid

Books to overcome fear: where to read it.

Finally, you can get When the Coward Is Right: I Want to Start a Business, and Eleven Fears to Check First in the stores below. Because every title of this book shares the same text, you can simply pick the one you like best. Also, the book is available in 19 languages.

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Other titles of this book.

In addition, each title below highlights a different idea from the same book.

See all 45 titles. Go to the book page.