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Intense fear of failure: Cover of The Price of the Safe Choice: I Want to Start a Business but I'm a Coward by Diego Segura
I Want to Start a Business but I'm a Coward.

Intense fear of failure: The Price of the Safe Choice.

I Want to Start a Business but I'm a Coward.

Are you looking for help with “intense fear of failure”? Then this page is a good place to start. The Price of the Safe Choice: I Want to Start a Business but I'm a Coward is one of the titles of I Want to Start a Business but I'm a Coward, a book by Diego Segura. First, read a short passage from it. After that, try the exercise below, and finally choose where to read or listen.

Intense fear of failure: a passage from the book.

The paper opens with a story from one of the authors, who spent nearly an hour in a shop unable to choose between a $1,000 Pioneer stereo and a $700 Sony. Then the salesman asked whether the customer would rather have the Pioneer, or the Sony and "$300 worth of CDs". The choice that had seemed so hard suddenly was not close. The Sony won, almost at once.

From chapter 9: The price of the safe choice

So what's your version of the $300 worth of CDs? When you picture keeping your savings safe, you probably picture the money sitting there, whole and untouched. You almost certainly don't picture what else that money and your evenings could have been doing, because nobody has ever described it to you the way the salesman described the CDs, and I think that silence is doing more of your deciding than you realise.

From chapter 9: The price of the safe choice

That is how the book looks at “intense fear of failure”: one idea at a time, with a step you can take right away. Of course, this is only one idea from the book. So, if this passage speaks to you, the full chapter goes further, and it ends with an exercise you can do the same evening.

Check your fear in one minute.

Pick the fear that stops you, then answer three quick questions. The result tells you whether this fear is giving you facts or just noise.

The fear that stops me
50%
If it happened, could you recover within two years?
Could you test it this month without spending much?

Nothing you type leaves this page.

What else is inside I Want to Start a Business but I'm a Coward.

In short, the book has 11 chapters, and each one ends with a practical exercise. Therefore, you can read it in order, or you can go straight to the part about “intense fear of failure”.

  1. The safer road
  2. Afraid people see different odds
  3. Unknown is not unlikely
  4. Nobody checked your fear's record
  5. The worst case is written in a law you have never read
  6. What happened to the people it happened to
  7. When the coward is right
  8. Do not calm down
  9. The price of the safe choice
  10. Courage does not delete the fear
  11. Beginning while afraid

Intense fear of failure: where to read it.

Finally, you can get The Price of the Safe Choice: I Want to Start a Business but I'm a Coward in the stores below. Because every title of this book shares the same text, you can simply pick the one you like best. Also, the book is available in 19 languages.