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Books to improve confidence: Cover of I Want to Start a Business but I'm a Coward: Find Out Which of Your Fears Are Telling the Truth by Diego Segura
I Want to Start a Business but I'm a Coward.

Books to improve confidence: I Want to Start a Business but I'm a Coward.

Find Out Which of Your Fears Are Telling the Truth.

Are you looking for help with “books to improve confidence”? Then this page is a good place to start. I Want to Start a Business but I'm a Coward: Find Out Which of Your Fears Are Telling the Truth is one of the titles of I Want to Start a Business but I'm a Coward, a book by Diego Segura. First, read a short passage from it. After that, try the exercise below, and finally choose where to read or listen.

Books to improve confidence: a passage from the book.

Here's the uncomfortable part, and I find it uncomfortable too. The research on people who start businesses suggests that the error often runs the other way. For many would-be founders, the part of the mind that needs checking isn't the frightened part. It's the confident one.

From chapter 7: When the coward is right

When Michel Bosshard and Patrick Gomez of the University of Bern pooled 44 results from randomised trials of these reframing approaches in 2024, they did find an improvement in performance, but a small one, and they wrote that these interventions are not "silver bullets". The effect looked larger for public performances, like speeches, than for written tests. Small, but real.

From chapter 8: Do not calm down

That is how the book looks at “books to improve confidence”: one idea at a time, with a step you can take right away. Of course, this is only one idea from the book. So, if this passage speaks to you, the full chapter goes further, and it ends with an exercise you can do the same evening.

Check your fear in one minute.

Pick the fear that stops you, then answer three quick questions. The result tells you whether this fear is giving you facts or just noise.

The fear that stops me
50%
If it happened, could you recover within two years?
Could you test it this month without spending much?

Nothing you type leaves this page.

What else is inside I Want to Start a Business but I'm a Coward.

In short, the book has 11 chapters, and each one ends with a practical exercise. Therefore, you can read it in order, or you can go straight to the part about “books to improve confidence”.

  1. The safer road
  2. Afraid people see different odds
  3. Unknown is not unlikely
  4. Nobody checked your fear's record
  5. The worst case is written in a law you have never read
  6. What happened to the people it happened to
  7. When the coward is right
  8. Do not calm down
  9. The price of the safe choice
  10. Courage does not delete the fear
  11. Beginning while afraid

Books to improve confidence: where to read it.

Finally, you can get I Want to Start a Business but I'm a Coward: Find Out Which of Your Fears Are Telling the Truth in the stores below. Because every title of this book shares the same text, you can simply pick the one you like best. Also, the book is available in 19 languages.