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Fear of failure treatment: Cover of When the Coward Is Right: Find Out Which Fears Are Telling the Truth by Diego Segura
I Want to Start a Business but I'm a Coward.

Fear of failure treatment: When the Coward Is Right.

Find Out Which Fears Are Telling the Truth.

Are you looking for help with “fear of failure treatment”? Then this page is a good place to start. When the Coward Is Right: Find Out Which Fears Are Telling the Truth is one of the titles of I Want to Start a Business but I'm a Coward, a book by Diego Segura. First, read a short passage from it. After that, try the exercise below, and finally choose where to read or listen.

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Fear of failure treatment: a passage from the book.

Your business will be online, with no street. Then your street is the platform you'd sell on. Look for shops or accounts in your niche that have gone quiet or closed, and treat what you find as softer evidence than a real street.

From chapter 7: When the coward is right

My whole weekend was built around one goal: getting thirty seconds with one particular investor. I won't name him or his firm, but in that room his opinion carried enormous weight. I watched him move through the crowd all weekend, waiting for the right moment. Near the end, the moment came. I stepped up, gave the pitch cleanly, and handed him the prototype.

From chapter 7: When the coward is right

That is how the book looks at “fear of failure treatment”: one idea at a time, with a step you can take right away. Of course, this is only one idea from the book. So, if this passage speaks to you, the full chapter goes further, and it ends with an exercise you can do the same evening.

Check your fear in one minute.

Pick the fear that stops you, then answer three quick questions. The result tells you whether this fear is giving you facts or just noise.

The fear that stops me
50%
If it happened, could you recover within two years?
Could you test it this month without spending much?

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What else is inside I Want to Start a Business but I'm a Coward.

In short, the book has 11 chapters, and each one ends with a practical exercise. Therefore, you can read it in order, or you can go straight to the part about “fear of failure treatment”.

  1. The safer road
  2. Afraid people see different odds
  3. Unknown is not unlikely
  4. Nobody checked your fear's record
  5. The worst case is written in a law you have never read
  6. What happened to the people it happened to
  7. When the coward is right
  8. Do not calm down
  9. The price of the safe choice
  10. Courage does not delete the fear
  11. Beginning while afraid

Fear of failure treatment: where to read it.

Finally, you can get When the Coward Is Right: Find Out Which Fears Are Telling the Truth in the stores below. Because every title of this book shares the same text, you can simply pick the one you like best. Also, the book is available in 19 languages.

BuyGoogle Play · eBook.ListenGoogle Play · Audiobook.ListenSpotify · Audiobook.BuyApple Books · eBook.

Other titles of this book.

In addition, each title below highlights a different idea from the same book.

See all 45 titles. Go to the book page.