Focus on strengthening your first company. Once it’s solid, you’ll have the base and know-how to branch out. I found my own name became personal branding over time. Personal brands grow naturally as you show results.

From I Want to Start a Business, but I Don't Know How, chapter 6

I remember feeling lost when I first tried to start a business. I jumped from idea to idea, chasing success without knowing what really pushed me. Some days I wondered if entrepreneurship was even for me. That’s when I realized I hadn’t found my true why. I felt an emptiness no achievement could fill. Seeing this helped me start a deep look inside myself that changed my life.

From I Want to Start a Business, but I Don't Know How, chapter 1

Some of what you might want to do genuinely needs capital before the first customer, too. A vehicle. A kitchen you're legally obliged to fit out before you can sell a single plate of food. Stock you have to buy before anybody can buy it from you.

From I Want to Start a Business but I Never Actually Start, chapter 4: The number that keeps moving

These passages come straight from the books. So, if one of them speaks to you, read the full chapter. It goes further, and it ends with a practical exercise.

In addition, these titles look at how to start a business from different angles. Each one opens with a passage from the book. Then, pick the one closest to your situation.

• I Want to Start a Business but I Don't Have Money: Get Paid Before You Spend a Cent
• Am I a Coward?: I Want to Start a Business, and Eleven Fears Are in the Way
• The Service to Product Pivot: Get Paid Before You Spend a Cent
• I Want to Start a Business: A Fear by Fear Check Before You Begin
• I Want to Start a Business but I'm a Coward: Find Out Which Fears Are Telling the Truth
• Find Out Which Fears Are Telling the Truth: I Want to Start a Business but I'm a Coward
• I Want to Start a Business but I'm a Coward: Find Out Which of Your Fears Are Telling the Truth
• I Want to Start a Business but I'm a Coward: Eleven Fears, Checked Against the Evidence

Write the smallest step that would move your business forward, then give it five minutes. The timer only removes the excuse; the starting is yours.

My smallest next step.

5:00

Start 5 minutes.

Nothing you type leaves this page.

Finally, I Want to Start a Business, but I Don't Know How goes deeper into how to start a business. Therefore, it is the natural next step. You can read it or listen to it in the stores below. It is also available in 13 languages.

Go to the book page. All topics.

• Business ideas.Lists of business ideas are everywhere, but a list can't tell you which idea fits you.
• Online business ideas.Online business ideas look easy because the tools are cheap.
• How to become an entrepreneur.You become one the day someone pays you for something you started.
• Low risk business ideas.These passages show how to limit the downside, so that fear doesn't decide for you.