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Start your own business without money: Cover of The Service to Product Pivot: Get Paid Before You Spend a Cent by Diego Segura
I Want to Start a Business but I Don't Have Money.

Start your own business without money: The Service to Product Pivot.

Get Paid Before You Spend a Cent.

Are you looking for help with “start your own business without money”? Then this page is a good place to start. The Service to Product Pivot: Get Paid Before You Spend a Cent is one of the titles of I Want to Start a Business but I Don't Have Money, a book by Diego Segura. First, read a short passage from it. After that, try the exercise below, and finally choose where to read or listen.

Start your own business without money: a passage from the book.

The academic literature treats these as rungs on a ladder rather than as a single leap, and the researchers who study it describe productization as a process that turns variable, ad-hoc services into well-defined offerings which are specified, branded and priced. Specified means somebody can tell exactly what is included. Branded means it has a name of its own. Priced means your number is stated in advance rather than quoted job by job.

From chapter 8: The service to product pivot

Services pay this month. Products eat cash before they pay anything at all. Those are two different clocks, and when they're running at the same time the fast one wins, because the fast one comes with a person on the phone offering you money today for work you already know how to do.

From chapter 8: The service to product pivot

That is how the book looks at “start your own business without money”: one idea at a time, with a step you can take right away. Of course, this is only one idea from the book. So, if this passage speaks to you, the full chapter goes further, and it ends with an exercise you can do the same evening.

Find a first step that costs nothing.

Start with what you already have. Pick one, and you get a first step that costs nothing and gets you paid before you spend.

What I already have

Nothing you type leaves this page.

What else is inside I Want to Start a Business but I Don't Have Money.

In short, the book has 11 chapters, and each one ends with a practical exercise. Therefore, you can read it in order, or you can go straight to the part about “start your own business without money”.

  1. The data that destroys the "need money" myth
  2. What actually kills undercapitalised businesses
  3. The bird in hand: you already have what you need
  4. Customers are better investors than vcs
  5. The first dollar
  6. The float: how to get paid before you pay
  7. Why you will price too low
  8. The service to product pivot
  9. Money you did not know existed
  10. The growth loop
  11. How many days you have left

Start your own business without money: where to read it.

Finally, you can get The Service to Product Pivot: Get Paid Before You Spend a Cent in the stores below. Because every title of this book shares the same text, you can simply pick the one you like best. Also, the book is available in 19 languages.