Buy business without money: I Don't Have Money: Get Paid Before You Spend a Cent.

He wasn't lazy. Neither are you. That's what made it so hard to watch. He believed money was the thing that made a project real, and that without money he was a grown man with an expensive hobby, so he wanted the polished brand and the proper servers and the incorporation papers and some kind of cushion underneath him before he'd let anyone see what he had made. He froze the code and went hunting instead. Angel meetings, grant applications, pitch competitions, coffee after coffee with people who nodded and said the word interesting and never called him back.

From chapter 1: The data that destroys the "need money" myth

So do the arithmetic before your fear does it for you. If you raise your price by ten per cent and lose ten per cent of your customers, does your profit rise or fall? Work it out on paper rather than in your head. Most people have never once done that sum, and in my experience it's the sum that ends the argument.

From chapter 7: Why you will price too low

That is how the book looks at “buy business without money”: one idea at a time, with a step you can take right away. Of course, this is only one idea from the book. So, if this passage speaks to you, the full chapter goes further, and it ends with an exercise you can do the same evening.

In short, the book has 11 chapters, and each one ends with a practical exercise. Therefore, you can read it in order, or you can go straight to the part about “buy business without money”.

1. The data that destroys the "need money" myth
2. What actually kills undercapitalised businesses
3. The bird in hand: you already have what you need
4. Customers are better investors than vcs
5. The first dollar
6. The float: how to get paid before you pay
7. Why you will price too low
8. The service to product pivot
9. Money you did not know existed
10. The growth loop
11. How many days you have left

Finally, you can get I Don't Have Money: Get Paid Before You Spend a Cent in the stores below. Because every title of this book shares the same text, you can simply pick the one you like best. Also, the book is available in 19 languages.

In addition, each title below highlights a different idea from the same book. So, pick the one that speaks to you.

• I Want to Start a Business
• The Data That Destroys the "Need Money" Myth: Get Paid Before You Spend a Cent
• Get Paid Before You Spend a Cent
• What Actually Kills Undercapitalised Businesses: Get Paid Before You Spend a Cent
• The Bird in Hand: You Already Have What You Need: Get Paid Before You Spend a Cent
• Customers Are Better Investors Than VCs: Get Paid Before You Spend a Cent
• The First Dollar: Get Paid Before You Spend a Cent
• I Want to Start a Business but I Don't Have Money
• The Float: How to Get Paid Before You Pay: Get Paid Before You Spend a Cent
• Why You Will Price Too Low: Get Paid Before You Spend a Cent

See all 19 titles. Go to the book page.