Business with no money: Get Paid Before You Spend a Cent.

Five. Chargebacks. When customers who've paid stop believing they'll ever receive anything, they don't write letters. They go to their banks. The money reverses out, the processors then restrict your ability to take payments at all, and that's usually the end of it.

From chapter 6: The float: how to get paid before you pay

Third, some of your customers will leave. Around sixty-five per cent of small businesses have raised prices to cover their costs and around thirty-eight per cent reported some fall in demand afterwards, and one owner reported losing nearly half of her regulars. There's no reliable universal figure for how many walk, and anybody who quotes you one is guessing at it.

From chapter 7: Why you will price too low

That is how the book looks at “business with no money”: one idea at a time, with a step you can take right away. Of course, this is only one idea from the book. So, if this passage speaks to you, the full chapter goes further, and it ends with an exercise you can do the same evening.

In short, the book has 11 chapters, and each one ends with a practical exercise. Therefore, you can read it in order, or you can go straight to the part about “business with no money”.

1. The data that destroys the "need money" myth
2. What actually kills undercapitalised businesses
3. The bird in hand: you already have what you need
4. Customers are better investors than vcs
5. The first dollar
6. The float: how to get paid before you pay
7. Why you will price too low
8. The service to product pivot
9. Money you did not know existed
10. The growth loop
11. How many days you have left

Finally, you can get Get Paid Before You Spend a Cent: I Want to Start a Business but I Don't Have Money in the stores below. Because every title of this book shares the same text, you can simply pick the one you like best. Also, the book is available in 19 languages.

In addition, each title below highlights a different idea from the same book. So, pick the one that speaks to you.

• I Want to Start a Business but I Don't Have Money: Get Paid Before You Spend a Cent
• What Actually Kills Undercapitalised Businesses: I Want to Start a Business but I Don't Have Money
• I Don't Have Money: Get Paid Before You Spend a Cent
• I Want to Start a Business
• The Data That Destroys the "Need Money" Myth: Get Paid Before You Spend a Cent
• Get Paid Before You Spend a Cent
• What Actually Kills Undercapitalised Businesses: Get Paid Before You Spend a Cent
• The Bird in Hand: You Already Have What You Need: Get Paid Before You Spend a Cent
• Customers Are Better Investors Than VCs: Get Paid Before You Spend a Cent
• The First Dollar: Get Paid Before You Spend a Cent

See all 19 titles. Go to the book page.