The key lies in creativity, efficiency, and a solid strategy. Use your resources wisely, embrace technology, and forge strong relationships to propel your company’s success. Many great businesses started small, and with the right attitudes and tools, you can scale without big capital.

From I Want to Start a Business, but I Don't Know How, chapter 11

Living with Asperger’s has given me a unique view on why diversity and inclusion matter in business. My different way of seeing the world helps me spot innovative fixes others miss. I urge founders to value their own unique stories and build diverse teams to boost vision and creativity.

From I Want to Start a Business, but I Don't Know How, chapter 2

Think about what that means for you specifically. If your business idea sits in the field you already work in, the Danish and Portuguese findings suggest that your experience doesn't evaporate when the business does, and that the road back into paid work may be shorter than you fear. If your idea takes you into a field you know nothing about, the road back is likely to be longer, because the evidence points to switching sectors, not to failing, as the costly part. Neither of those is a reason to start or not to start. Both are things you can know about your own situation tonight. So check yours.

From I Want to Start a Business but I'm a Coward, chapter 6: What happened to the people it happened to

These passages come straight from the books. So, if one of them speaks to you, read the full chapter. It goes further, and it ends with a practical exercise.

In addition, these titles look at business ideas from different angles. Each one opens with a passage from the book. Then, pick the one closest to your situation.

• I Want to Start a Business
• The Data That Destroys the "Need Money" Myth: Get Paid Before You Spend a Cent
• Get Paid Before You Spend a Cent
• The Bird in Hand: You Already Have What You Need: Get Paid Before You Spend a Cent
• The First Dollar: Get Paid Before You Spend a Cent
• Why You Will Price Too Low: Get Paid Before You Spend a Cent
• Keep Your Salary, Build Your Business: The Employed Person's Guide to Testing a Startup Before You Quit
• The Employed Entrepreneur: How to Test a Business Without Losing Your Job

Pick the fear that stops you, then answer three quick questions. The result tells you whether this fear is giving you facts or just noise.

The fear that stops me

Losing my savingsFailing in front of people I knowLosing the security of my jobNot being good enoughGetting into debtLetting my family down

Honestly, how likely is it to happen?

50%

If it happened, could you recover within two years?

YesNo

Could you test it this month without spending much?

YesNo

Check my fear.

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Finally, I Want to Start a Business, but I Don't Know How goes deeper into business ideas. Therefore, it is the natural next step. You can read it or listen to it in the stores below. It is also available in 13 languages.

Go to the book page. All topics.

• How to start a business.Diego Segura's books begin somewhere else: with a small test you can run this week, a first paying customer, and costs kept close to zero.
• Online business ideas.Online business ideas look easy because the tools are cheap.
• How to become an entrepreneur.You become one the day someone pays you for something you started.
• Low risk business ideas.These passages show how to limit the downside, so that fear doesn't decide for you.