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Business books

Most business books are written for people who already run a company. Diego Segura's books are for the step before: finding an idea, starting it, and getting your first customers.

Business books: what the books say.

How long have you been going to start this business? Most people who pick up a book like this one can answer that to the nearest year without thinking, and the number is bigger than they would say out loud at a table full of other people. Four years. Seven. Since the job before this one.

From I Want to Start a Business but I Never Actually Start, introduction

My own journey began with the creation and eventual fall of my first business. Despite the mockery and skepticism, each setback taught me something vital about the business world and about myself. These early experiences taught me more about resilience and tenacity than any fleeting success could have.

From You Are Not a Failure, introduction

Get ready to question what you thought you knew, be inspired by stories of both success and failure, and turn your doubts into a solid plan of action. This isn’t just a guide to starting a business. it’s a map to help you discover your why and shape a future where your passion turns into a thriving venture. Welcome to this adventure! Here and now, the journey toward the entrepreneurship you’ve longed for begins.

From I Want to Start a Business, but I Don't Know How, introduction

These passages come straight from the books. So, if one of them speaks to you, read the full chapter. It goes further, and it ends with a practical exercise.

Start in five minutes.

Write the smallest step that would move your business forward, then give it five minutes. The timer only removes the excuse; the starting is yours.

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