Lucrative side hustles: The 96-Hour Business Test.

You will be taking up other people's time. A recruiter's afternoon, a hiring manager's hour, sometimes three rounds of it, all spent on a role you had already decided not to take before you filled in the first form. You may displace somebody who actually wanted it. If that sits badly with you, it should.

From chapter 5: Stuck is not the same as ready

Twelve weeks is not an evidence-based number. It comes from practice rather than from research. Strategyzer runs twelve experiments in twelve weeks. Venture studios use validation sprints of four to twelve weeks before deciding whether to continue, and Ash Maurya argues that ninety days is a better rhythm for measuring a business model than a fortnight. That's consensus among people who do this for a living. It's worth something. It is not the same as evidence.

From chapter 9: Do not leap. overlap.

That is how the book looks at “lucrative side hustles”: one idea at a time, with a step you can take right away. Of course, this is only one idea from the book. So, if this passage speaks to you, the full chapter goes further, and it ends with an exercise you can do the same evening.

In short, the book has 14 chapters, and each one ends with a practical exercise. Therefore, you can read it in order, or you can go straight to the part about “lucrative side hustles”.

1. Only one kind of self-employment pays
2. The forty-five-year-old founder
3. The salary is not a number
4. What you are actually buying
5. Stuck is not the same as ready
6. You are guessing how it will feel, and the guess is wrong
7. Why you have not decided already
8. The job might be the problem, and a business might not be the answer
9. Do not leap. overlap.
10. What the double life costs
11. Buy the business instead of building it
12. One stranger, one payment, while you still have the job
13. Staying is allowed, and it can be the win
14. A decision you can defend later

Finally, you can get The 96-Hour Business Test: Validate Your Idea Before You Quit Your Job in the stores below. Because every title of this book shares the same text, you can simply pick the one you like best. Also, the book is available in 19 languages.

In addition, each title below highlights a different idea from the same book. So, pick the one that speaks to you.

• Before You Hand In Your Notice: How to Test a Business While You Still Have a Job
• The Job You Can't Quit Is Your Cheapest Startup Lab: 14 One-Evening Tests Before You Risk Your Paycheck
• Keep Your Salary, Build Your Business: The Employed Person's Guide to Testing a Startup Before You Quit
• Don't Quit Your Job to Start a Business: Build It on the Side, Test It, Then Decide
• I Can't Quit My Job: Test It Before You Quit It
• Test It Before You Quit It
• I Want to Start a Business but I Can't Quit My Job
• Test It Before You Quit It: I Want to Start a Business but I Can't Quit My Job
• I Want to Start a Business but I Can't Quit My Job. Test It Before You Quit It
• You Are Not Deciding Today: Find Out What's Actually Attached to You Before You Quit

See all 19 titles. Go to the book page.