Data analysis paralysis: I Want to Start a Business.

I run businesses. Real ones, with invoices. Not one and not a story about one, and the record is ordinary rather than romantic: software shipped with teams spread across Germany, India and Japan. Digital products sold to strangers who paid before we ever spoke. Infrastructure that needed more server capacity than it had. And the unglamorous machinery underneath all of it, including a data subscription at five thousand dollars a month, and a certification that cost three thousand and taught me almost nothing.

From the introduction

What you've got is a behaviour, and this is the good news in the chapter. Behaviour can be pointed at something. You can't make yourself want it more, and you've already proved that four times over if your record looks anything like mine, so the only thing left to decide is where the next return goes: into the folder again, or into one question with somebody's name on it.

From chapter 10: The unfinished task

That is how the book looks at “data analysis paralysis”: one idea at a time, with a step you can take right away. Of course, this is only one idea from the book. So, if this passage speaks to you, the full chapter goes further, and it ends with an exercise you can do the same evening.

In short, the book has 11 chapters, and each one ends with a practical exercise. Therefore, you can read it in order, or you can go straight to the part about “data analysis paralysis”.

1. The gap between wanting and doing
2. The three-month window
3. What counts as started
4. The number that keeps moving
5. Preparation and its stop condition
6. The course that never ends
7. The licence you do not need
8. Why later always wins
9. Nobody chooses the day they start
10. The unfinished task
11. Fourteen days

Finally, you can get I Want to Start a Business: One Question, One Stranger, Fourteen Days in the stores below. Because every title of this book shares the same text, you can simply pick the one you like best. Also, the book is available in 19 languages.

In addition, each title below highlights a different idea from the same book. So, pick the one that speaks to you.

• I Want to Start a Business: For Everyone Who Has Meant to Start for Years
• I Never Actually Start: Why Preparing Feels Like Progress and Isn't
• But I Never Actually Start: Preparing Is Not Progress
• I Never Actually Start: One Question, One Stranger, Fourteen Days
• I Never Actually Start: What the Research Says About Why Later Always Wins
• But I Never Actually Start: Eleven Chapters on the Gap Between Wanting and Doing
• Why Do I Never Actually Start?: Preparing Is Not Progress
• Why Do I Never Actually Start?: The Evidence on Plans, Courses, Licences and Waiting
• Preparing Is Not Progress: One Question, One Stranger, Fourteen Days
• The Gap Between Wanting and Doing: I Want to Start a Business but I Never Actually Start

See all 43 titles. Go to the book page.