EN
Procrastination time: Cover of I Never Actually Start: What the Research Says About Why Later Always Wins by Diego Segura
I Want to Start a Business but I Never Actually Start.

Procrastination time: I Never Actually Start.

What the Research Says About Why Later Always Wins.

Are you looking for help with “procrastination time”? Then this page is a good place to start. I Never Actually Start: What the Research Says About Why Later Always Wins is one of the titles of I Want to Start a Business but I Never Actually Start, a book by Diego Segura. First, read a short passage from it. After that, try the exercise below, and finally choose where to read or listen.

Procrastination time: a passage from the book.

And there is a published position on the other side of this, which Shim and Davidsson name themselves. Earlier researchers had argued that staying in an uncertain venture is rational learning rather than avoidance, and that waiting is worth something. Shim and Davidsson say their result casts doubt on that view. They do not say it settles it.

From chapter 2: The three-month window

One last study, and it did exactly what I wanted in entirely the wrong subject. In 2018 Sebastian Galiani, Paul Gertler and Raimundo Undurraga described a housing experiment in poor neighbourhoods, in a National Bureau of Economic Research working paper, in which the people who did not receive the new houses said they wanted to upgrade their own dwellings more than the people who did, and eight months later that difference had disappeared. I have read only the abstract of that one, so I cannot tell you how they arrived at it. All I can report is what it states: somebody measured a stated aspiration twice, and it moved.

From chapter 4: The number that keeps moving

That is how the book looks at “procrastination time”: one idea at a time, with a step you can take right away. Of course, this is only one idea from the book. So, if this passage speaks to you, the full chapter goes further, and it ends with an exercise you can do the same evening.

Start in five minutes.

Write the smallest step that would move your business forward, then give it five minutes. The timer only removes the excuse; the starting is yours.

Nothing you type leaves this page.

What else is inside I Want to Start a Business but I Never Actually Start.

In short, the book has 11 chapters, and each one ends with a practical exercise. Therefore, you can read it in order, or you can go straight to the part about “procrastination time”.

  1. The gap between wanting and doing
  2. The three-month window
  3. What counts as started
  4. The number that keeps moving
  5. Preparation and its stop condition
  6. The course that never ends
  7. The licence you do not need
  8. Why later always wins
  9. Nobody chooses the day they start
  10. The unfinished task
  11. Fourteen days

Procrastination time: where to read it.

Finally, you can get I Never Actually Start: What the Research Says About Why Later Always Wins in the stores below. Because every title of this book shares the same text, you can simply pick the one you like best. Also, the book is available in 19 languages.