Quit Job After Product Launch: Order Your Decisions.
To quit job after product launch is the order Priscilla Hajiantoni followed. She overlapped for about three years, launched Bangn Body in March 2019 while employed, then resigned. Finally, she invested the house deposit once the business already existed.
Three years in the gaps at ANZ Bank.
Hajiantoni worked in corporate finance at ANZ Bank in Australia. In 2016 she started researching skincare during the commute and evenings. Those were the same hours you counted earlier. Then, after about three years, Bangn Body launched in March 2019. Only after that did she resign at twenty-six and move back in with her mother.
The house deposit came last.
She then put in eighty thousand dollars, the deposit she and her partner had saved over four years. She said it was not just her money, but she truly believed in it. So using a house deposit for business happened only after the product existed. Also, Forbes 30 Under 30 and a Sephora deal followed within two years.
Why you quit job after product launch, not before.
Her outcome is not the evidence, because plenty of patient people got nothing. Instead, look at the sequence: overlap, product, resignation, then money. Every irreversible decision came after the reversible ones, each with more information. In short, the order of big business decisions is the advice that costs you nothing.
Plan to quit job after product launch.
List your planned decisions and mark each one reversible or irreversible.
Move any irreversible decision you scheduled first to the end of the list.
From the book.
She didn't put the house deposit in until she had a business that already existed, and she didn't resign until there was something to resign into. Every irreversible decision came after the reversible ones, and every one was made with more information in her hands than the decision before it, which is the only sequencing advice here that costs you nothing to follow.
I Want to Start a Business but I Can't Quit My Job, chapter 9: Do not leap. overlap.
Questions about quit job after product launch.
Why quit job after product launch instead of before?
Because resigning is irreversible, and waiting means you decide with a real product and more information.
Does the success of Hajiantoni prove the method works?
No, plenty of people ran three patient years and got nothing. She illustrates the sequence, while the study is the evidence.
When did she invest the house deposit?
Only after Bangn Body launched and she had resigned into a business that already existed.
Read the whole chapter.
This lesson covers one section of chapter 9, “Do not leap. overlap.”. The book goes further, with the full evidence, the stories and every exercise.
Lessons in this chapter.
- 01 How Many Hours for a Side Business: The 96 Hour Trial.
- 02 Hybrid Entrepreneurship Study: Overlap Lasts Longer.
- 03 12 Week Business Experiment: One Number, One Stop.
- 04 Selection Bias in Startup Research: Read It Honestly.
- 05 Downsides of a Part Time Business: The Salary Shield.
- 06 Quit Job After Product Launch: Order Your Decisions.
- 07 Quit Job to Launch a Startup: Two Routes Compared.
- 08 No Time for a Side Hustle: Fixing a Trial That Slips.